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Boehringer Ingelheim's booth
at Public Health '98, Kyiv,
October 16-21, 1998
Palace of Sports,
30 sq. m

Promotion of the latest medicine in the Ukrainian market.


A peninsula booth, open to three aisles, located at the end of a row. The booth is based on the idea of "The company's product at every Ukrainian home". This home is represented by details of a traditional Ukrainian house, khata. Artistically, the booth is dominated by the idea of evolution of the displayed product in terms of increasing its effect. This idea is implemented in "cosmic" panels which contain stylized details of the medicine's packaging.
The booth is made of OCTANORM standard constructions. Elements of the decor are made of foam core and sticky film.

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